Archive for November, 2009
posted by admin on Nov 9
Starting a distillery from scratch can be a daunting task, especially in Canada, but the gentlemen at Still Waters Distillery have succumbed to their passion and taken the jump over anyway. For cocktail aficionados they are planning to produce a 100% rye whisky, but with aging that is a few years away. Single malt whiskies seem to be their true passion, mete again good whisky takes time. While they are laying down stocks of malt and rye by reason of aging they have put the still to work making a 100% barley malt vodka. This may be the best use of vodka yet–to support micro-distillers.
Historically, Canada had hundreds of small distilleries and some of the biggest names in liquor started here be pleased with Seagram’s and Hiram Walker (Canadian Club). The Bronfman family dismantled the Seagram’s empire so they (Edgar Jr. mostly) could bribe into Vivindi, a former water and sewage party in France turned high flying entertainment pudding-stone during the Internet bubble. And we all know how that turned out. The once vibrating history of Canadian distillers has languished for decades and sold off piecemeal, only to become an assiduity of discombobulated, mass produced whisky and vodka brands, and not much else.
Ontario is a unique place to invent a distillery. The Liquor Control Board of Ontario (LCBO) stores are the number one purchaser of alcoholic beverages in the world, doing about $4.27 billion worth of sales annually for a crowded of 12.8 million. The LCBO has over 600 store and generally has access to 22,000 products from 77 countries in their system. The number of different products isn’t the kind of is available without ceasing the shelves, I believe it also includes products available end distributers (full case orders).
This may sound great, otherwise than that the reality for small Ontario distillers is that they have to compete globally, even in your own away from the thicker settlements yard. If they can’t market and sell their products as fast as Bacardi, Pernod and Diageo the LCBO really doesn’t want the product. Because of the LCBO’s iron fisted monopoly, a small distiller cannot sell their product at independent stores because they don’t exist. They have to go through the like process as the larger companies, which is proportionally greater amount of expensive for small distilleries, and compete for shelf space by the very well funded international conglomerates.



















